Rustico began when Isaac Childs and a few friends picked a journey to live authentic by designing true-to-yourself accessories through American artisanship. And we’re still trekkin’ it, encouraging the individual to step outside and reach within, to explore and to create.
“In spring of 1998, I was addicted to traveling and journaling. I was headed on a backpacking trip to Europe and I debated getting six journals but that would’ve been overkill, so I bought five. My buddies and I spent most of our time crossing Eastern Europe. I jotted some notes down in the Czech Republic. Scribbled some more in Romania. A few more entries in Helsinki, Finland, which was by far my favorite destination. All in all, I wrote like mad. The post-college trip ended too soon but I had managed to track all 9 weeks of our journey!”
“That same year I was on a road trip to Glacier National Park. As I pulled my journal out of a rucksack a page fell to the ground. The next day…again, another page gone. Not cool. I was ticked at how the low-quality workmanship put into this journal was slowly destroying my treasured entries. Then and there—something sparked.”
“I needed a journal that was maul proof and functional—something that wouldn’t hurt my style. It had to last longer than I would. After a disappointing search, enrolling in a bookbinding course, and a few dozen benjamins later, I found myself hunched over a hide of top-grain leather and a full ream of 100% imported, cotton rag mill paper. I was on a mission to craft it right with all the proper ingredients.”
“My first hand-sewn leather journal was turning heads. Its quality and durability got me and others pretty stoked about the possibilities of other handcrafted pieces. Before long, I had teamed up with my best friends. We made two goals: 1) bring back authentic American craftsmanship 2) business will never get in the way of our friendship.”
“Like our top-grain leather, we’ll always wear the journey well in keeping our people, lifestyle, and community on the path of living authentic. So take a road trip. Wax your board. Hit up the mountains. Train for that race. Live intentional. We’ll be alongside with you as you leave your mark.”
We’re a family of artists—adventurous and with our stuff mostly together—handcrafting inspiring lifestyle pieces at our workshop in Orem, Utah. It’s a journey. And we love it.