Back in May, I had been at the beach with my husband and kids. I got up early on a Sunday morning to go for a run. It was a beautiful morning, not real hot, and the humidity was low. I got hit with an idea that felt like a lightning bolt! The idea was By the time I got back to the condo, I had everything all planned out. I came flying into the kitchen hollering. “I got it! I got it!! A curated online gift store that will spread kindness one gift at a time!” I wish I could say that my husband looked at me like I was nuts but, he has gotten used to me coming back from a run with a brain blast. I caught my breath and launched into the idea that eventually became the reality. My oldest daughter, Emmy, was also in the room. She looked at me and didn’t miss a beat. “I’m in,” she said. “I have some money saved and I want to do this with you. I love it!”

The core of Sercy is what the world needs most and is what it least expects…KINDNESS. It is more than a mission, it is a way of life. Sercy means an unexpected gift and embodies all things warm and fuzzy: kindness, gratitude, thoughtfulness and generosity.

Sercy’s guiding principles go beyond kindness to include celebrating the amazing and talented small U.S. businesses and artisans.  All of our Sercy partners are located in the U.S. Many of them are “one-man or one-woman bands”. Others began with a best friend and have grown to employ 8-10 people.  It is these companies that are the backbone of Sercy. No cookie cutter products here! Our goal is to introduce our customers to unique and curated gifts that have a meaning and story behind them.

We have taken the kindness mission to heart and want to have a wider impact in our community.  This has taken shape in several different ways. First, the KINDNESS EXPERIMENT, it is a year-long expression of giving. We want to spend 365 days celebrating all of the people who go that extra mile by spreading their own brand of kindness.  So, we are asking folks to nominate someone who has brought kindness to their life. These acts of kindness can be large or small. What matters most is that you want to thank and celebrate your nominee.  In return, Sercy will send a free gift to your nominee. Three hundred and sixty-five different people will receive a Sercy, an unexpected gift! Nominate someone today!

In addition to the KINDNESS EXPERIMENT we strongly believe in the importance of giving back.  We have been fortunate to have been supported by KIND and generous people. Emmy and I want to ensure that everyone at all ages and stages learn that being KIND is cool and it starts with you!  A portion of every sale will be donated to the Kind Campaign, “an internationally recognized nonprofit organization that brings awareness and healing to the negative and lasting effects of girl-against-girl bullying through their global movement, documentary film, in-school assemblies, and educational curriculums.” For more information about how to get involved with the Kind Campaign click the link,

So, that’s the story of Sercy.  We are more than just an online curated gift site.  We are advocates for a kindness and generosity! #kindnessmatters #kindnessmovement

Join us in the movement and revolution! #sercyrevolution